Commerce

WORK LIFE BALANCE OF COLLEGE TEACHERS WITH REFERENCE TO ARTS AND SCIENCE COLLEGE IN TIRUPTTUR DISTRICT

A STUDY ON PROBLEMS AND CHANLLENGES OF SELF HELP GROUP MEMBERS IN TIRUPATTUR

PERCEIVED EFFECTS OF GOODS AND SERVICES TAX ON TRADE FROM RETAILER'S PERSPECTIVE: EXPLORATIVE STUDY

Social intelligence is one the most important factor in the present life style due to
increasing strains stresses and various complications. Social intelligence can be well-educated,
developed and used as an effective life skill for handling personal life, interpersonal relationships
and succeeding in all aspects of life. The main aim of the study is to examine the social
intelligence among male and female employees and Comparing in terms of social intelligence
and assess the skills of both masculine and feminine gender. Sample size of this study is 442 who
are the young male and female employees in and around Vellore District in Tamil Nadu.
Stratified random sampling was used all through the research work. Findings and suggestions
have been provided based on the figures of different statistical tools.

The behaviors of using smart phones have been increasing in recent years. Smart
phones have become an essential part of everyone’s life. It is required for both personal and
business life to communicate the information with others. The telecommunication sector has
expanded in recent years because of the buyer’s behavior switching to smartphones. Due to
advancement of technology, nowadays people prefer to buy their needs using online
platforms. Online purchase makes the consumers more convenient and easier to get preferred
products. Online shopping creates a platform to bring both buyers and sellers to have wide
range of products and services. It also provides convenient mode of payments along with
various offers and discount prices to promote the business. In India there has been a
significant change in buying behavior of consumers, specially youngsters towards modern
system. Rising disposable income, easy availability, low cost of internet and need to stay
connected are the factors to grow smartphone market in India. The marketers need to
understand the buyers changing needs in the present era of internet. With the help of
technology, business must develop effective marketing strategies to reach potential
customers. This paper focuses to study the buying behavior of consumers and also to analyze
the factors seeking improvement in online shoppingof smart phones of college students.

Work Life Balance is nothing but to balance your family and work going by proper
schedule and plan in such a way that each of your activities at the work and family is properly
taken care of. Work needs to be concentrated thereby contributing some of your valuable
times with family. If there is any imbalance between work and life, this will lead to
paralysation of work in general and lead a stressful life in particular. Therefore, one must
know how to balance his/her family so that he/she can achieve something throughout his/her
career of work and family. This study emphasises on critical issues related to college teachers
in the absence of work life balance. The present study analyses two important things on work
life balance such as institutional Commitment and Family Commitment. Because these two
are the areas in which issues and concerns related to work life balance arise. This paper puts
forth some contribution pertaining to the topic which may be need of the hour.

Goods and Services Tax (GST) is a tax which is imposed on goods and services sold
to consumers for their consumption. Government enacted an act on Goods and Services Tax
on 29 th March 2017. Later, it came into being with effect from 1 st July 2017. There used to be
many indirect tax laws in India which were replaced by Goods and Service Tax laws. Goods
and Services Tax in which, tax is imposed on every value addition in other words; tax is
imposed on every point of sale. This is because, Goods and Services Tax is known as
comprehensive, multistage and destination based tax. In this study, A well structure
questionnaire was circulated among 100 retailers of these units spreading across Chennai city
thereby responses had been elicited. Sample size of this study is 100. Research design is
survey based. Simple random sampling was used as it gives equal opportunity for the retailers
to be included. Data was used for analysis to arrive at findings based on the response
obtained from retailers situated across.

In ancient India, an Indian woman was in the position of high esteem and was
pronounced by the word of maata (mother) or Devi (goddess) in the Vedas and Upanishads.
Same as Manu Smriti, woman was considered as a precious being and in the early Vedic age,
women’s were looked after with care. Then practice of polygamy deteriorated the position of
woman and in the medieval period, the practices of purdah system, dowry system, and sati
system came into being. But with the passage of time, the status of woman was lowered. Gender
inequality, or in other words, gender discrimination refers to unfair rights between male and
female based on different gender roles which leads to unequal treatment in life. Men and Women
each are equal and play a paramount position in the introduction and development in their
households, the society and the economy. This article describes about the presence of gender
discrimination at workplace and its impact and expected environment for nations sustainable
growth.

Social intelligence is one the most important factor in the present life style due to
increasing strains stresses and various complications. Social intelligence can be well-educated,
developed and used as an effective life skill for handling personal life, interpersonal relationships
and succeeding in all aspects of life. The main aim of the study is to examine the social
intelligence among male and female employees and Comparing in terms of social intelligence
and assess the skills of both masculine and feminine gender. Sample size of this study is 442 who
are the young male and female employees in and around Vellore District in Tamil Nadu.
Stratified random sampling was used all through the research work. Findings and suggestions
have been provided based on the figures of different statistical tools.

The behaviors of using smart phones have been increasing in recent years. Smart
phones have become an essential part of everyone’s life. It is required for both personal and
business life to communicate the information with others. The telecommunication sector has
expanded in recent years because of the buyer’s behavior switching to smartphones. Due to
advancement of technology, nowadays people prefer to buy their needs using online
platforms. Online purchase makes the consumers more convenient and easier to get preferred
products. Online shopping creates a platform to bring both buyers and sellers to have wide
range of products and services. It also provides convenient mode of payments along with
various offers and discount prices to promote the business. In India there has been a
significant change in buying behavior of consumers, specially youngsters towards modern
system. Rising disposable income, easy availability, low cost of internet and need to stay
connected are the factors to grow smartphone market in India. The marketers need to
understand the buyers changing needs in the present era of internet. With the help of
technology, business must develop effective marketing strategies to reach potential
customers. This paper focuses to study the buying behavior of consumers and also to analyze
the factors seeking improvement in online shoppingof smart phones of college students.

Stress is a dynamic condition in which an individual is confronted with an opportunity,
demand or resource related to what the individual desires and for which the outcome is perceived
to be both uncertain and important. This is a complicated definition. Job stress results from the
interaction of the worker and the conditions of work. Views differ on the importance of worker
characteristics versus working conditions as the primary cause of job stress. The differing
viewpoints suggest different ways to prevent stress at work. During stress, the adrenal gland
releases corticosteroids, which are converted to cortical in the blood stream. These have an
immunosuppressive effect. While the mental and physical health of employees are suffering due
to unhealthy work environments, stress is still seen as a sign of weakness in many organizations,
and is kept quiet so as to avoid negative repercussions.

Social media marketing has become a popular tool for businesses to reach and build
relationships with their target audience. The purpose of this study is to examine the impact of
social media marketing on relationship marketing and customer intent. The research is based on
a review of relevant literature on social media marketing, relationship marketing, and customer
intent.
Research suggests that social media marketing will have a significant impact on
relationship marketing by providing businesses with the ability to engage in two-way
communication with their customers. This commitment helps companies build and maintain
strong relationships with their customers. Additionally, social media marketing amplifies
customer intent by providing a platform to interact with businesses and share experiences with
others.
The study also found that businesses need a well-planned social media marketing strategy
to achieve their marketing goals. This includes identifying your target audience, creating relevant
content, using appropriate social media platforms, and engaging with your customers.
In summary, social media marketing plays an important role in relationship marketing
and customer intent. It provides a platform for businesses to connect with their customers, build
strong relationships, and improve customer intent. Therefore, businesses must invest in social
media marketing to stay competitive in today's digital world.

Online shopping is the process of buying goods and service from merchants who sell on the internet. Since the emergence of the WWW, merchants have sought to sell their products to people who surf the internet.

The research study entitled Role of Corporate Social Responsibility- A case study with special reference to Vaniyambadi Leather Industry examine the casual relationship between stakeholders and CSR implementation in leather industries.

To days an organizational is a team of employees working togather to attain the common goal.

Social Intelligence is of more significance in the present life style due to increase strains stresses and various complications.

Online shopping has attained very significant position in the 21st century as most of the people are buy overload with hectic schedule in such a condition online shopping became the easiest and greased appropriate mode for their shopping.

In the traditional way of shopping the vendor and the store are very important. The store gives the consumer the possibility to compare orientate and get information about a product.

.Entrepreneurship in the global economy is inevitable as it provides lot of opportunities to
those who wish to start their business globally. Many opportunities are open in the present trend
across the globe which entrepreneurs should make use of to come out with different flying colours.
With entrepreneurship rapidly emerging the order of day, its impact on global economy is very large
and makes the entrepreneurs enhance their skills, abilities and capabilities when they come to run
their business not only in the domestic market but also in the international market. Therefore, this
paper throws light on opportunities and Challenges to Entrepreneurs in Vellore District

.The District Industrial Centers (DICs) programme was started by the central government
in 1978 with the objective of providing a focal point for promoting small, tiny, cottage and village
industries in a particular area and to make available to them all necessary services and facilities
to the entrepreneur for setting up Micro, Small and Medium Enterprises (MSME). This paper is an
attempt to depict the overview of DICs and its role in promotion of small scale industries.

Entrepreneurship is a extra special task for women in India but if carried successfully can
inculcate confidence among them and making them more conscious about their rights. Development
of women entrepreneurship is very low in India in comparison to developed countries. There are
number of obstacles faced by women entrepreneurs during start-up stage and running up of their
enterprise. These obstacles need to be addressed so that women can make a significant contribution
in sustained economic development and social progress of our country. The present study tries to
examine the financial problems faced by women entrepreneurs during start-up stage and running
up of their enterprise

The literature on venture capital and institutions and present a case study comparing the
development of the venture capital market in the United States and Sweden. Our literature survey
underscores that the legal environment, financial market development, the tax system, labor market
regulations, and public spending on research and development correlate with venture capital
activities across countries. Another paper elaborates theoretical foundations for opportunitybased entrepreneurial discovery research and presents an empirical study providing evidence for
examining the validity of an opportunity-based research approach. We focus both on individual
characteristics and on countries’ regulatory differences. We show that individual characteristics,
such as gender, age, and status in the workforce are important determinants of entrepreneurship,.
The individual characteristics that are impacted most by regulation are those measuring working
status, social network, business skills, and attitudes toward risk.

Entrepreneurship and Leadership are like two sides of a coin. Every entrepreneur starts his
venture to achieve pinnacles of success in the endeavour. Apart from investing his resources he is
required to be a good leader with excellent leadership skills to influence the people working in his
organisation.

The concept of entrepreneurial development involves equipping a person with the required
information and knowledge used for enterprise building and polishing his entrepreneurial skills.
In these days, entrepreneurial development programmes are treated as an important tool of
industrialisation, and a solution of unemployment problem of India. In the present paper an attempt
has been made to study the entrepreneurship development (ED) process in India and the role of
entrepreneurship development programme in the economic growth of a nation. The data used for
the purpose of study are mainly from secondary sources websites, books, periodical, magazines and
stake holders in the field.

Agarbatti Industry is one of the most important and traditional industry in India. Agarbatti i.e., Incense sticks are being burnt in religious and social gatherings. In addition to this, Agarbatti’s also used to get rid of bad smell inside and outside of the home. This industry plays an important role in Indian economy by providing employment opportunities to the rural poor people especially women. This paper aims to address the rural entrepreneur’s contribution to ‘Make in India’ concept. The researcher would like to point out the real problems faced by the entrepreneur while producing and marketing of Agarbatti to the society. The researcher used simple frequency tables and charts to highlight the situation.

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In the fastest growing IT industry the employees’ attitude and commitment requires regular monitoring and fine-tuning in order to build positive work environment that will result in the development of both organization and its employees. The primary objective of the research study is to determine the relationship between employees’ attitude and organizational commitment of Chennai based IT employees. The researcher has selected ten (10) major firms in the IT sector located in Chennai (Tamilnadu) and 30 employees from each organization by adopting Quota cum convenient sampling method. The research study found that correlation between employees’ attitude and organizational commitment is concerned there exists a correlation (0.707) at 0.01 significance level (2 tailed tests) and as the significance level is less than 0.01, Ho is rejected. Therefore, it can be concluded that there exists a significance relationship between employees’ attitude and organizational commitment

In era of globalization, most of the organization faces the problem of efficiency, productivity or performance due to employees' commitment and to investigate the level of organizational commitment among BPO employees in Bengaluru. A total of 30 questionnaires were administered and quota sampling was adopted. For the purpose of analysis, the researcher used the frequency distribution, cumulative percentage, and Independent sample T-test, ANOVA and Factor analysis. Found that, there is a positive relationship between Affective, Continuous, and Normative Commitment. One way ANOVA analysis revealed that clusters are significant and heterogeneous. Further, the researcher found that there is no significant difference in Affective, Continuous, and Normative Commitment of male and female employees of IT industry.

Introduction:In era of globalization, most of the organization face the problem of efficiency, productivity or performance due to employees' commitment.
Objective: To investigate the level of organizational commitment among Chennai based IT employees.
Methodology: As per the convenience of the researcher the convenient sampling was adopted. A total of 35 questionnaire were administered Chennai based IT employees and they were requested to complete the questionnaire in their weekend holidays. Out of 35 respondents, 30 respondents have promptly responded and which is taken for analysis. For the purpose of analysis, the researcher used the frequency distribution , cumulative percentage, Independent sample T-test, ANOVA and Factor analysis.
Result:Found that, there is a positive relationship between Affective, Continuous, Normative Commitment. One way ANOVA analysis revealed that clusters are significant and heterogeneous. Further, the researcher found that there is no significant difference in Affective, Continuous, Normative Commitment of male and female employees of IT industry.

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The importance of employees’ attitude and organizational commitment has become the main concern for much organization, especially in IT sector. Presently most of the organizations have started to consider, it is an essential part of their business success. Unfortunately, there is limited research on how the practice of employees’ attitude would lead to organizational commitment. Further, there is limited research in IT sectors. This study intends to find the relationship between employees’ attitude and organizational commitment. 30 questionnaires were distributed to employees in IT companies located in Chennai. Based on the data, result revealed that there is a significant association between employees’ attitude and organizational commitment.

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Teaching is considered as a noble services and the lectures are expected to be selfless and develop to can services to the learning community. This study Job Satisfaction and Job Involvement of College Teachers.

This study aims at analyzing the consumers buying pattern of cosmetic products in tirupattur town. the modern marketing concept is that all elements of business should be geared the satisfaction consumers.

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In today's Liberalized privatized globalized and competitive business environment, a most common question frequently comes to our mind is why some organization are flourishing while others are perishing?

Agarbatti Industry is one of the most important and traditional industry in India. Agarbatti
i.e., Incense sticks are being burnt in religious and social gatherings. In addition to this, Agarbatti’s
also used to get rid of bad smell inside and outside of the home. This industry plays an important
role in Indian economy by providing employment opportunities to the rural poor people especially
women. This paper aims to address the rural entrepreneur’s contribution to ‘Make in India’ concept.
The researcher would like to point out the real problems faced by the entrepreneur while producing
and marketing of Agarbatti to the society. The researcher used simple frequency tables and charts
to highlight the situation.

Massive open online courses (MOOC) are online platform designed a numerous courses
with flexible, self directed online courses. MOOC courses are modern teaching method. After
Covid-19 Pandemic Learners are effectively interested to learn through modern teaching method.
This research article aims to identify the challenges and implications of learners through
MOOC.The study is based on comprehensive study. The result suggest that the MOOC platform
need to address the challenges for learners Motivation, Enrolment, Internal Assessment
Method,Intimation,Liveclasses, Feedback and high quality education. The study highlights the
challenges and implications of learners through MOOC courses to overcome challenges and
MOOC courses implications. So the learners can beneficial with high quality education.

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Brand management is a communication function that includes analysis and planning
on how that brand is positioned in the market, which target public the brand is targeted at, and
maintaining a desired reputation of the brand. Developing a good relationship with target
publics is essential for brand management. Tangible elements of brand management include
the product itself; look, price, the packaging, etc. The intangible elements are the experience
that the consumer takes away from the brand, and also the relationship that they have with
that brand. A brand manager would oversee all of these things. Indian consumers are showing
a strong interest in new, good quality food products. As a result a number of Indian
companies have given birth to new brand food products couple with the entry of many
multinational corporations. A good future waits for these products because people especially
younger generations aspire for western living style and standards. In the food product
business educated customer is the key and any purchase decision is likely to be influenced by
family members, friends, doctor's advice etc.,

The study was conducted in Tirupattur district of Tirupattur to study the challenges and
problems faced by Self Help Groups members. Total 5 villages were selected, in those 3 Self
Help Groups which consist of 10-20 members. A sample of 30 respondents each 10 members
from each group. This study adopted the percentage method and Interview techniques were used
for collecting data. This reflects that the member in the Self Help Groups were facing problems
like financial support, family support, lack of basic education. This study reports that the
members in the Self Help Groups need more encouragement and support from the family.

As a Medical Center, no work is more important to us than earning the trust of our patients, their families, and the provider who refer them to us. That's why our number one priority remains proving a safe high-quality patient and family centered care experience that combines the best scientific evidence, expert clinical judgment and truly compassionate care.

Nursing is a challenging field that requires patience during all shifts, including night
shifts and additional hours. These are the causes of having an emotional mind quickly. It can be
difficult for nurses to regulate their emotions at all times, and maintaining a balance between
their families and careers during stressful times is essential. This study intends to determine the
emotional intensity of long workdays and night shifts as well as the patient contact with their
family members and co workers throughout the time spent working in the intensive care unit.
Data were gathered using the descriptive approach by the researcher from 25 respondents who
worked at various private hospitals in the Vaniyambadi, Tirupattur district. The convenience
sample method was utilized by the researcher to gather data for this study, and percentages and
the chi-square test were used to analyze the data. Data for the theoretical framework were
gathered from books, articles, and previous researchers. This study shows that a fair proportion
of respondents chose the "neutral" response, which means that the demographic factors of
gender, income, and job experience also have an impact on the respondents' feelings.
Keywords: Emotions, Emotional Intelligence, Nurse, Private Hospitals

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The analysis of various tradable financial instruments is called security analysis. Security analysis helps a financial expert or a security analyst to determine the value of assets in a portfolio. Portfolio management is generally done with the help of portfolio managers who after understanding the client’s requirements and his ability to undertake risks design a portfolio with a mix of financial instruments with maximum returns for a secure future.

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Online shopping is an important revolution of electronic commerce in this digital era. It has fascinated many users to try online shopping as a preferred shopping channel. The number of customers preferring internet for their shopping needs has constantly gaining importance mainly because of its convenience, better prices, more variety, easy price comparison and availability at all time. This study aims to measure the satisfaction level of customers in online shopping and the major factors which influence their satisfaction. The design of present study is descriptive and analytical and data has been collected with the help of a structured questionnaire from 120 respondents. Result of analysis identified major factors which influence online customers� satisfaction which are as security and confidentiality customer service, price and quality of the product, availability and fulfillment. The findings of the study also revealed that majority of the customers are satisfied from online shopping.
Key Terms- Customer Satisfaction, Online Shopping, Electronic commerce, Internet.

This paper discusses about the benefits of E-marketing an the development plans to build the relationship with our customers through internet marketing. It also discusses about the planning tactics in the digital marketing channel available to the customer requirements. We gave out the developing model of e-marketing and simply analyzed the model and its functions. From this paper we obtained that e-marketing advantages and the planning to identify the customer legal requirements relating with digital marketing like SMS marketing. E-Marketing means using digital technologies such as websites, mobile and social networking to help reach your customer base to create an awareness of your brand and sell your goods or services. These technologies can be used cheaply and effectively for your company or your business world.
Keywords: E-marketing, Digital Marketing, SMS, Strategy (SMART)

Store Choice is a decision that a shopper is fairly involved in. It is important for a store owner to understand this behaviour for developing marketing strategies to attract and keep its clientele. It is found that shoppers choose the store based on many aspects that could be classified as primarily an image based. It is also found that the importance of each of these aspects bring a change with the kind of store shoppers wants to visit. In the Indian context where the shopper does not have much variety in store format, the type of store dealt in the study is an attempt to understand this behaviour of the Vaniyambadi shoppers. Simple percentage and chi - square test was adopted to carry out analysis of the study.

Nowadays, Insurance Companies realize the importance of Relationship Marketing. Relationship marketing offers benefits to the Insurance Companies, customers as well as employees of the organization. Relationship Marketing gives the Insurance Companies way to develop mutually beneficial and valuable long term relationships. These long term relationships are further helping Insurance Companies in reducing operating cost and attracting new customers.
Keywords: Relationship Marketing, Customer Loyalty, CRM and LPG

Entrepreneurship can be seen as an inventive and imaginative retort to the globe and a capacity to perceive, start and endeavor an economic prospect. A business visionary is a pioneer who presents something new in a economy. Entrepreneur is doing things that are by and large not done in the standard course of business. To do the things in a better and new way in the motive of an entrepreneur. Entrepreneurship plays a vital role in the development of rural areas. Entrepreneurial orientation in rustic areas is based on motivating local entrepreneurial endowment and successive growth of home-grown companies. The development and growth of rural areas help in generating self employment, resulting in spreading industrial and economic activities on larger scales and makes maximum utilisation of the local labour as well as locally available raw materials. Now-a-days rural entrepreneurship has become the big opportunity for those people who have shifted to urban areas from rural or semi-urban areas.
Keywords: Entrepreneur, rural development, rural entrepreneurship, prospects and challenges

With the advent of globalization mergers and acquisitions have become rampant in the various sectors of industry. The acquisition or merging of a company with others demands a crucial role for the human resources. HR has a herculean task of integrating the cultures of the two organizations and is expected to exhibit expertise and skill in evaluating various options of combining the enterprises. Rather than take a risk-averse, wait-and-see attitude that can lead quickly to irrelevance, HR executives should be integral to all phases of due diligence, to easing the transition, and to focusing employees on the creation of shareholder value as soon as possible. The paper describes the role of HR in the aftermath of the merger of a company and explores various initiatives for managing the human resources during its transition period. There's a lot to learn about managing the transition period, optimizing short-term performance, keeping the highest percent of talent, and integrating processes and systems. Many companies report that their mergers are successful but admit the end results aren't as successful as they could have been. Although a multitude of factors can contribute to a disappointing merger or acquisition, success depends ultimately on the effective use of people. Business research shows that organizational and cultural problems are more likely to derail a merger than are financial factors. In view of these developments the paper also highlights the challenges that are being faced by many companies after a merger or acquisition by attributing to the efficacy of HR.

Key words: HR, Mergers, Acquisitions

Companies realize that digital transformation is better to serve consumers and sustainably
business development. Many companies believe that the development of broadband, internet,
wireless and smart phones is rapidly increasing the number of people shopping through mobile
phones. Moreover, on websites, social media, mobile, etc., can help companies understand their
customers, and companies need to streamline and refine their marketing processes through
digital marketing. With the development of these Internet technologies, the concept of
sustainability is not only related to the environment, but also to sustainable business
development, the types of resources used by the company, and the technologies and tools used
by the company, so the Internet is convenient, fast and low-consumption digital marketing. It
was becoming a sustainable development tool for many companies. The pursuit of sustainability
has begun to change the competitive landscape. In order to adapt to the changing consumer
demand, this will force companies to change their way of thinking about products, technologies,
processes and business models. Therefore, according to consumer demand, it is necessary for
enterprises to carry out digital transformation. The purpose of digital marketing is to adapt to
changing consumer demand, otherwise it can only be eliminated in an increasingly competitive
market, and this is also the best choice for sustainable development.
Key Words: Consumer Demand, Digital Marketing, Internet Marketing and Business
Sustainability.

Business in todays world of Technological era is obviously influenced by the Artificial
Intelligence (AI). AI needs to be considered as a significant element in the business development
and growth. Business Sustainability and development are currently among the greatest
challenges. The current efforts to face the Planet Crisis by separate actions generate less impact
than expected. The capacity of available technology and in particular Artificial Intelligence is
underexplored. Eco-innovation actions focus mainly on smart transportation, smart use of energy
and water and waste recycling but do not consider the necessary evolution of behaviors and
focus. This paper explains how the AI approach and techniques combined with adequate thinking
may innovate the way of facing Planet Crisis and achieving some of the Sustainable
Development Goals.
Keywords: Artificial Intelligence, Sustainability, Sustainable Development, Planet Crisis
and Climate Change.

You may build stronger connections, perform better at work in school, and reach your own objectives with the aid of emotional intelligence. Additionally, it may assist you in establishing a connection with your emotions, putting your intentions into practice, and choosing what is most important to you. In this research article, it is brought that totally 125 teachers working in different schools in and around Vaniyambadi were interviewed and results were drawn thereupon. Both primary and secondary sources of information were used by the researcher. There are two elements in EI of Teachers in Vaniyambadi. First element is known as Importance of EI of Teachers in Vaniyambadi that has nine variables and second element called Factors affecting EI of Teachers in Vaniyambadi which has seven elements.
Keywords: EI, Self Awareness, Self Management and Motivation.

Social entrepreneurship has become the buzz word in India and around the world. People have found this concept of philanthropy a bit intriguing in nature. It has the best mixture of social service and entrepreneurship; this combination makes it most attractive and so unique in nature. Usually entrepreneurship is related to economic activities and being ruthlessly profit making and ignoring social benefits or societal wellbeing. In the present era of heavy industrialization and economic growth, societal gains have taken back seat or even out of the sight all around the world, including India, with the concept of social entrepreneurship rising in India and around the world has helped in serving the society in more meaningful manner than ever before along with living the spirit of entrepreneurship with its fullest. Social entrepreneurship is not a newer concept but the positioning of the concept has risen to new heights in recent times. As government of India has made CSR a more realistic responsibility than a mere formality, corporate are now looking for their grater roles in helping the society in a way that is both economically and socially beneficial. As the definition of social entrepreneurship itself clarifies that its fine combination of entrepreneurship and societal gains. In recent times, the concept has taken new identities and shapes, and has been accepted among wider areas. Some of the prominent organizations in India has accepted this form of doing business and shaped the society in a very positive manner. This is the objective of social entrepreneurship that entrepreneurs are now more responsible for society and its well-being than earning profits only. This concept also addresses social need and social innovations in its totality, in the opinion of experts; social entrepreneurship is nothing but identification of social need and addressing that need with a unique social innovation. This is where the social and economic entrepreneurship differentiate with each other, economic entrepreneurship focuses on economic need, on the other hands, social entrepreneurship focuses on social needs. This paper is a detailed study on variety of topics related to social entrepreneurship, including the conceptual framework, process of social entrepreneurship. This paper also includes various challenges faced by social entrepreneurs and puts forward measures to face challenges effectively by social entrepreneurship/entrepreneurs.
Key words- Social entrepreneurship, Social Innovation, Social needs, social entrepreneurs, Economic entrepreneurs.

Transactional leadership involves an exchange relationship between leaders and followers such that followers receive wages or prestige for complying with a leadership encompasses contingent and management-by exception (MBE). In contrast, transformational leaders motivate followers to achieve performance beyond expectations by transforming followers' attitudes, beliefs, and values as opposed to simply gaining compliance. This paper examines both transformational and transactional leadership styles individually then examines how both of these styles exploit reward power and by making reference to, and providing evidence from, existing literature will argue that transformational leadership is more effective

The present study aims to investigate the relationship between internal corporate social responsibility
(CSR) practices and employees organizational commitment. A self-reported questionnaire was used
to collect the data from employees working in different IT Sector in Chennai City. Based on a
primary data sample of 100 IT Company employees, a structural equation model (SEM) was
developed to test the research hypotheses. The study found a strong positive relationship between
corporate social responsibility and employees organisational commitment. Corporate has to
motivate employees to emotionally attach with the organization and make them to involve fully in
the organizational activities. The CSR activities towards social and non-social stakeholders should
protect and improve the quality of natural environment and encourages its employees to participate
in voluntary activities. The CSR activities can be successful by focusing priorities, optimizing
available resource effective monitoring and implementation.
Keywords: CSR, Corporate Social Responsibility, Social Responsibility, Organizational
Commitment, IT Sector

The term corporate social responsibility (CSR) describes / elucidates the business which has an
obligation to society that extends beyond its obligation towards its shareholders or owners. The
philosophy is basically to give back to the society, what it has taken from it; during profit
maximization and wealth creation it could take the form of community relationship, volunteers
assistance programmes, healthcare initiatives, special education training programme and scholarship, preservation of cultural heritage and environment etc. CSR is a concept whereby we can consider the interest of society by taking responsibility of the impact for their activities on customers, suppliers, employees, shareholders, communities, and other stakeholders and the environment. Women's empowerment has to be a core part of any development strategy as, apart from being denied equal status; women bear the brunt of poverty in poor societies. In India, women do more physical labour than men, eat less, have less access to health and education facilities, get less wages, and bear the major part of the responsibility of bringing up children and looking after the family. This enormous contribution goes largely unrecognized. Women are even denied a role in household decision- making. Empowering women is thus clearly a basic human rights issue. It is also an issue linked closely to reducing poverty. There is a large body of evidence to show that empowerment of women leads to better progress in poverty reduction. In this paper, you will find empowerment and its relativity to women, growing role of women in society, corporate, social and issues related to women and few examples of Corporate Social Responsibility (CSR) towards women's empowerment in India.
Key Words: Corporate Social Responsibility (CSR), Corporate World, Women Empowerment.

Advertising, the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is
advertised. Social media is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing and collaboration. People use social media to stay in touch and interact with friends, family and various communities. Businesses use social applications to market and promote their products and track customer concerns. People use social media for their commercial transactions like buying and selling. So, advertisement and social media constitutes significant impact on Online Shopping of Digital Devices.
Key Words: Social Media, Facebook, Whatsapp and Advertisement.

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Stress is the word which every living thing and even non-living thing experiences. It cannot be denied that the newly born baby cries due to the stress which it
faces when it came out from the mother’s womb to this world. This child faces this
stress every now and then throughout his/her life. But actually recognizes, though of
late, when it comes during working tenure. This stress at work often creates its impact
on so many factors including job satisfaction. Therefore the researchers have made a
humble attempt to study the relationship of this occupational stress on job satisfaction
of Information Technology Professionals especially when both the couples are employed.

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The stress is identified in every individuals life irrespective of age, sex,
marital status, education level and designation. It is a common myth that stress
comes from occupation only. The researchers have perceived that the roots
of stress is emanating from work place and family when the employee is not
in a position to give due importance to both or fails to balance expectations
to work and the expectations of family and more particilarly when the work
related problems starts intervening in the family to which technically known
as work-family interface. The work-family conflict brings its impact on Job
Satisfaction of the employees. It is assumed that the quantum of stress faced
by the employees of Information Technology Industry is much more than the
others connected to any other profession and occupation. The researchers
have applied the appropriate statistical tools like Frequencies, Chi-Square Test,
Correlation, Students t-test and Factor Analysis so as to draw the results and
findings of the study. The organisations are suggested to concentrate on the stress
management workshops, training programmes, time-management techniques,
work-life and family-life integration programmes, providing moral education,
counseling through psychiatrists, marriage leave, parental leave, maternity leave,
paternity leave and bereavement leave, conducting stress audit and hypnosis by
expert to tackle work-family conflict. The IT companies cannot simply concentrate
on organisational role stress alone. They have to equally concentrate on WFC
too and its impact on the job satisfaction as all is inter-correlated and inter-related
except a few. The IT companies should consider its employees as its valuable asset.
Each and every employee working at different capacities plays an important role
in the development of the organisation. Therefore, understanding, accommodating
and giving sympathetic approach to manage the IT employees WFC will certainly
increase the job satisfaction among them and in turn organisational productivity
and effectiveness will improve.

It is a known fact that stress is a subject which is hard to avoid. The term is
discussed not only in our everyday conversation but has become enough of a
public issue to attract widespread media attention whether it be radio, television,
newspapers or magazines, the issue of stress figures everywhere. It is a common
myth that stress comes only from work place. Of course, there is a kind of
stress called organisational role stress which emanates from the work place or
the profession to which we belong to. Moreover, the organisational role stress
is comparatively more influential. But this is not the only source or kind of
stress. Societal stress and family role stressors also have considerable impact on
an individual’s behaviour. These social and family role stresses have its impact on
Job Satisfaction of the employees. Therefore, social stressors and family stressors
are important factors to be considered. It is assumed that the quantum of stress
faced by the employees of Information Technology Industry is much more than
the others connected to any other profession and occupation. The researchers
have selected six major firms in the IT sector. The researchers by adopting
Quota Sampling method has selected twenty five employees from each of the
six companies mentioned above in two cities constituting 300 respondents. The
sampling technique adopted for this study is ’Quota Cum Accidental Sampling’
Method. The findings reveal that at the first level ’Societal (Family/Friends)
Unsupport’; at the second level ’Work-Family Interference’; and at the third level
’Avoidance of Home Responsibilities for the sake of Appreciation’; and at the
fourth level ’Lack of Job Related Knowledge in Family Members’ are contributing
to Social and Family Role Stress. The findings also reveal that at the first level ’Job
Content, Freedom and Opportunities’ and at the second level, ’Industrial Relations,
Working Conditions and Recognition’ are contributing to Job Satisfaction of IT
Professionals.

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Stress is a subject which is hard to avoid. The term is discussed not only
in our everyday conversation but has become enough of a public issue to
attract widespread media attention whether it be radio, television, newspapers or
magazines, the issue of stress figures everywhere. It is a common myth that stress
comes from various sources and it is comparatively more from occupation. These
organizational stresses have its impact on Job Satisfaction of the employees. It
also perceived that the job with less stress normally results in good amount of
Job Satisfaction. But, all the occupations are not alike. Therefore, occupation
is an important factor to be considered. It is assumed that the quantum of stress
faced by the employees of Information Technology Industry is much more than
the others connected to any other profession and occupation. The researchers
have targeted six major firms in the IT sector. The researchers by adopting
Quota Sampling method has selected twenty five employees from each of the
six companies mentioned above in two cities constituting 300 respondents. The
sampling technique adopted for this study is ’Quota Cum Accidental Sampling’
Method. The factor analysis reveals that at the first level Role Stagnation (RS)
and Role Expectation Conflict (REC) are contributing to ORS of IT Professionals;
Personal Inadequacy (PIn), Role Ambiguity (RA) and Resource Inadequacy (RIn),
Inter-Role Distance (IRD), Role Overload (RO), Role Erosion (RE), Role Isolation
(RI), Self Role Distance (SRD), Role Overload (RO-5) and Role Overload (RO-1)
are contributing at second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth
levels respectively and the factor matrix analysis reveals that at the first level ’Job
Content, Freedom and Opportunities’ and at the second level, ’Industrial Relations,
Working Conditions and Recognition’ are contributing to Job Satisfaction of IT
Professionals.

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Factors Influencing Online Impulsive Buying Behaviour

The Paper discusses the Indian tourism scenario to the extent of tourism policy, trends and development in tourism market, various campaigns and new product development in India. Paper based on secondary data to probe into the Government annual reports, newspapers, websites, published and non-published documents. It found that there is significant improvement in growth of tourist arrival and Foreign exchange earnings. There was a dramatic and appreciable growth rate for Indian tourism Scenario. The first public milestone in the history of tourism was the creation of the Indian Tourism Development Corporation (ITDC), in 1966. National Tourism Development Policy, 2002 introduced with the principles of positioning tourism as a major engine of economic growth and that removes the large exercise of unplanned tourism development. Under the Incredible India Online Campaign, a domestic online campaign was launched to promote tourism within the country. New product development such as Golf tourism, Cruise tourism, river cruise, adventure tourism like skiing, paragliding and mountaineering, medical tourism, wellness tourism, Sustainable or Eco tourism, Accessible tourism etc. Recently Poll tourism is emerges in Indian market.

At one point online marketing was just a new and different way to market. It opened up a new form of media on which to peddle goods and services. But within just the past few years, the importance of digital marketing has become something else.It’s become an integral part of what a business is to its customers.It’s no longer enough to have a website or run some un-focused Ads campaign. Don’t have integrated digital marketing strategies working for your business? Time is working against you because of it. As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear.Let’s take a look at why your business needs digital marketing to grow and thrive.

Empirical Study on Competency Mapping of Employees in TNPL, Chennai.

E-marketing means using digital technologies such as websites, mobile devices and social networking to help reach your customers, create awareness of your brand and sell your goods or services. The basics of marketing remain the same - creating a strategy to deliver the right messages to the right people.

This guide describes the benefits of e-marketing, what the stages are for developing an e-marketing plan and also outlines some of legal issues that you will need to consider.

In the course of their operations, banks are invariably faced with different types of risks that may have a potentially adverse effect on their business. Banks are obliged to establish a comprehensive and reliable risk management system, integrated in all business activities and providing for the bank risk profile to be always in line with the established risk propensity.
In their operations banks are particularly exposed to or may potentially be exposed to the following risks: liquidity risk, credit risk (including residual risk, dilution risk, settlement/ delivery risk, and counterparty risk); interest rate risk; foreign exchange risk and other market risks; concentration risk, particularly including risks of exposure of the bank to one person or a group of related persons; bank’s investment risks; risks relating to the country of origin of the entity to which a bank is exposed (country risk); operational risk particularly including legal risk; risk of compliance of the bank’s operations; risk of money laundering and terrorist financing; and strategic risk.

The cooperative movement particularly in Tamil Nadu State, has deep roots in various sectors and has been making a significant contribution for economic development of the people (The Government of Tamil Nadu Policy Notes, 2006). In this prospect, the role of marketing cooperatives is paramount significant.Cooperative marketing societies, especially in Tamil Nadu have involved themselves in almost all the marketing activities needed for agricultural produces. Cooperative marketing societies assist by providing efficient marketing services, enhance bargaining power of farmers, increase the income of the farmers through better returns for farm produces, stabilize
the prices, keep the profit margin low and explore better markets for agricultural produces(Hajela, 1994). Cooperative marketing, an efficiently organized concept, helps to reduce the price variation between the producer and the consumer and thereby ensure a fair return to the farmer producers (Singh, 2000) without adversely affecting the legitimate interest of consumers.

Problems and Prospects of Mango Marketing in Salem District

Kissan Credit Card – A Gift to Agriculture

Study on Online shopping � An Overview�, in the journal of Humanities and Social Science Studies ( Special Issue) UGC Approved (care list)

The Consumer�s Perception towards online Advertisement in Tirupattur District�, in the journal of the History Research Journal UGC care Approved Group I, Peer Reviewed, Referred Journal, in September � October 2023

Impact and Effectiveness of social media Advertising on customers Buying Behaviour

Relationship Marketing in Insurance Company

Consumer Purchase Behaviour on White Goods

The customer gap is the difference between customer expectations and customer perceptions. Customer expectation is what the customer expects according to available resources and is influenced by cultural background, family lifestyle, personality, demographics, advertising, experience with similar products and information available online.

Customer perception is totally subjective and is based on the customer’s interaction with the product or service. Perception is derived from the customer’s satisfaction of the specific product or service and the quality of service delivery.

The customer gap is the most important gap and in an ideal world the customer’s expectation would be almost identical to the customer’s perception. In a customer orientated strategy, delivering a quality service for a specific product should be based on a clear understanding of the target market. Understanding customer needs and knowing customer expectations could be the best way to close the gap.

The paper seeks to extend Lazaridis and Tryfonidis’s findings regarding the relationship between working capital management and profitability. A sample of 88 American firms listed on New York Stock Exchange for a period of 3 years from 2005 to 2007 was selected. We found statistically significant relationship between the cash conversion cycle and profitability, measured through gross operating profit. It follows that managers can create profits for their companies by handling correctly the cash conversion cycle and by keeping accounts receivables at an optimal level. The study contributes to the literature on the relationship between the working capital management and the firm’s profitability.
Keywords: Working Capital; Corporate Profitability; Firm Size.

Impact of Green Marketing on Sustainable Development of Business

Work Stress Management Among the Employees Business Process Outsourcing (BPO) in Chennai City

Mindfulness of Rural Entrepreneurship in India

Importance steps had been taken through India’s food commission (co-operation) approximately food conduct and hygienic meals conduct. The maximum crucial fact became, in human’s thoughts there have
been idea which kind of foods were, we in taking. Agriculture has an importance in one international locations wealth. The again bone of India changed into agriculture. The whole monetary wealth motive own family’s profits are primarily based on hygienic of food production. The millet have an important truth in vitamins and US Economic wealth based on millet. It enables in nutrients and international locations monetary wealth. This
targets to present attention to the consumers who have been the use of millet food, their health situation. Buying particular type of meals, and reason for this buying product may be organization discussion by way of this, we get a concept buying of the products is based totally on consumer’s attitude. By looking commercial how human beings feels. Like this sensation can be every one’s mindset. Consumer manner analyzation after the clients shopping for products. The study is an empirical analysis designed to measure the perception of millet products among households. With a sample of 100 households.
Key words: Perception, Millet products, Households, Consumers.-

This paper provides detailed information about the growth of retailing industry in India. It examines the growing awareness and brand consciousness among people across different socio-economic classes in India and how the urban and semi-urban retail markets are witnessing significant growth. It explores the role of the Government of India in the industry�s growth and the need for further reforms. In India the vast middle class and its almost untapped retail industry are the key attractive forces for global retail giants wanting to enter into newer markets, which in turn will help the India Retail Industry to grow faster. The paper includes growth of retail sector in India, strategies, strength and opportunities of retail stores, retail format in India, recent trends, and opportunities and challenges. This paper concludes with the likely impact of the entry of global players into the Indian retailing industry. It also highlights the challenges faced by the industry in near future.

Banana is said to be a common man's fruit, because there is large area under banana in India, its per hectare yield is also the highest (30 - 35 MT/ha) of all the fruits. Therefore its production is large and the prices are within the reach of common people. Total area under banana is 3.70 lakh ha, next to Mango. Among the States, Maharashtra contributes the maximum area of about 90,000 ha. In Maharashtra, area under banana is concentrated in Jalgaon district with nearly 60% area in that district.

Other districts growing banana are Parbhani, Nanded and Thane. Banana fruits from Jalgaon area are marketed in most parts of India, particularly in the north. In Tamil Nadu, banana is grown in Cauvery delta area.

Banana is a very perishable fruit and hence its marketing faces many problems such as chain of middlemen, transport, storage, etc. In local or short distance marketing number of intermediaries is small (one or two) but in long distance marketing commission agents and wholesalers are involved in addition to co-operative society.

Social entrepreneurs are individuals with innovative solutions to society’s most pressing social problems. They are persistent and ambitious, tackle major social issues and offer new ideas for a wide-scale change.‘

Usually, people leave the societal needs to the government or the business sectors. However, social entrepreneurs tend to identify areas that are not working efficiently in the current system and solve the problem by changing it, spreading the awareness about the solution, and persuading people to be a part of the change.

As a common trait, social entrepreneurs are obsessed with their ideas and commit their lives to change. They are visionaries since they envision a society without the problems. Further, they are realists, since they concern themselves with the practical implementation of their vision.

They also present ideas which are user-friendly, ethical, easily understandable and engage widespread support. This ensures that local people stand up, grab their idea and implement it. In simple words, every leading social entrepreneur is a mass recruiter of local changemakers. He is a role model who tells people that their action can do anything. In the last two decades, social entrepreneurship has grown based on the understanding that a new idea in the hands of a good entrepreneur is a powerful tool.

The Problems And Concerns Of Corporate Social Responsibility: The Indian Perspective.

Consumer Satisfaction Towards Online Purchasing is a importance study,due most of the productions are sold through online.

Corporate Social Responsibility in Higher Education

Stress among the employees in the work place is the common factor. It may affect the work performance of the employees.

Quality of work life (QWL) refers to the favourableness or unfavourableness of a job environment for the people working in an organisation. The period of scientific management which focused solely on specialization and efficiency, has undergone a revolutionary change.

The traditional management (like scientific management) gave inadequate attention to human values. In the present scenario, needs and aspirations of the employees are changing. Employers are now redesigning jobs for better QWL.

The Government of India was initially very apprehensive of the introduction of the Foreign Direct Investment in the Retail Sector in India. The unorganized retail sector as has been mentioned earlier occupies 98% of the retail sector and the rest 2% is contributed by the organized sector. Hence one reason why the government feared the surge of the Foreign Direct Investments in India was the displacement of labour. The unorganized retail sector contributes about 14% to the GDP and absorbs about 7% of our labour force. Hence the issue of displacement of labour consequent to FDI is of primal importance.
There are different viewpoints on the impact of FDI in the retail sector in India, According to one viewpoint, the US evidence is empirical proof to the fact that FDI in the retail sector does not lead to any collapse in the existing employment opportunities. There are divergent views as well. According to the UK Competition Commission, there was mass scale job loss with entry of the hypermarkets brought about by FDI in the UK retail market. This paper highlight is Introduction & Definition of Retail, Division of Retail Industry, FDI Policy in India, FDI Policy with Regard to Retailing in India, Foreign Investor’s Concern Regarding FDI in Single and Multi Brand Retail, Major players, Future of FDI and Conclusions.

By implementing a risk management plan and considering the various potential risks or events before they occur, an organization can save money and protect their future. This is because a robust risk management plan will help a company establish procedures to avoid potential threats, minimize their impact should they occur and cope with the results. This ability to understand and control risk will allow organizations to feel more confident about their business decisions. Furthermore, strong corporate governance principles that focus specifically on risk management can help a company reach their goals.

Practical Auditing

Global Business Management

Indian Baking System

This study delves into various dimensions and their implications concerning work-life balance. It
reveals that the management of work-life balance is profoundly influenced by an individual's
psychological disposition, particularly in the case of women, making it primarily an attitude-based
concern. Consequently, the study concludes that the implementation of work-life balance practices
enhances the quality of working women's professional lives. In today's workplace, women hold
positions across various categories, and teaching, in particular, is known to encompass both positive
and negative experiences related to work-life balance. This paper conducts a comprehensive
exploration of work-life balance, emphasizing the significance of balancing work and family life,
which presents a growing challenge for both employees and employers.
Keywords: Work-Life Balance, Gender Equality, Employee Well-being, Work-Life Integration,
Workplace Stress

Service marketing is marketing based on relationship and value. It may be used to market a service or a product. With the increasing prominence of services in the global economy. Service marketing has become a subject that needs to be studied separately. Unique characteristics of services namely intangibility, heterogeneity, perishability and inseparability.

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.Digital marketing is often referred to as online marketing, internet marketing or Web marketing.
Key Words: Digital Marketing, ED, One Sample Test.

Mobile banking is a service provided by a bank or other financial institution that allows its customers to conduct financial transaction remotely using a mobile device such as a smartphone or tablet. Unlike the related internet banking it uses software, usually called an app, provided by the financial institution for the purpose. Mobile banking is usually available on a 24 hour basis. Some financial institutions have restrictions on which accounts may be accessed through mobile banking, as well as a limit on the amount that can be transacted mobile banking is dependent on the availability of an internet or data connection to the mobile device.
KeyWords: M-Banking, POS,ATM,EFPOS and P2P

Mobile banking is a service provided by a bank or other financial institution that allows its customers to conduct financial interactions remotely using a mobile device such as a smartphone or tablet. Mobile banking is dependent on the availability of an internet or data connection to the mobile device.
Key Words: M-Banking, POS, ATM, EFPOS and P2P.

Technology deception is becoming increasingly popular with enterprises as the products get more flexible and the tools allow security analysts swamped with incidents reports to zero in on cases of actual ongoing infilitration. This study was empirical and descriptive in nature to examined the impact of technology deception in bank. In this study, the technology enabled products and services included are Internet banking and ATM banking services. These e-banking services are accessed to provide for preventing deception, usage of communication and transactions services safety to end users of the public sector and, private sector banks.

Women in Unorganised sector refer to women work like a slave due to lack of regulated laws as one who has in organised sector. Their problems and issues remain unaddressed in spite of their voices. They do not come under workers welfare act, factory act, minimum wages act and so on. They suffer a lot at their work places in the form of sexual harassment, seasonal employment, unfair wages and discriminatory practices. There are a few organisations functioning for the welfare of these workers. But, still their predicamens continue. In addition to this, they do not have any welfare measures such as gratuity, pension benefits, maternity leave and holidays like those in organised sectors.

Work life and personal life are the two sides of the same coin. According to various work life balance surverys, more than 60% of the respondent employees surveyed said that are not able to find a balance between their personal and working lives. The paper highlights how the Indian ITES are motivated to balance the work life of its employees and how employee balances the professional life and personal life in excited work environment. They have to make tough choices even when their work and personal life is nowhere close to equilibrium. ITES is all about working 24*7 and managing of personal relations and giving enough time to family has greater concern for employees in the modern corporate world and employers also shout think what should be done to keep employees free of family issues and concentrate on work. Traditionally creating and managing a balance between the work lie was considered to be a women issue. But increasing work pressure globalisation and technological advancement have made it an issue with both the sexes, and preforessionals working across all levels and all industries throughout the world. Achieving work life balance is not as simple as it sounds.
Key words: ITES. WLB, FFB, IT

This paper discuss about the benefits of E-Marketing and the development plans to build the relationship with our customer through Internet Marketing. E-Marketing means using digital technologies such as websites, mobile devices and social net working to help reach your customer base to create an awareness of your brand and sell your goods or services.
Keywords: E-Marketing, Digital Marketing, SMS, Strategy(SMART).

Risk management is a rapidly developing discipline and there are many and varied views and descriptions of what risk management involves, how it should be conducted and what it is for market risk.
Key Words: Risk management, Value of risk, Market risk, Risk control.

Tourism is recognized as a major global service industry governed by the laws of supply and demand. It has advanced as a concomitant to general development. The explosion of global tourism has occurred because of its commercial expediency and of human community into an increasingly leisure oriented society.

Motivation determines the fate of employees. Success or failure of an employee is decided by presence or lack of motivation either at the work place or within the family. Motivated employees are not worried about their achievements as they aim high not only for their personal development but also for their organisational development. Organisational performance also is linked with motivation. In this research article, investigation was attempted to bring out employee's triumph through motivation. Totally three IT companies such as HCL, TCS and Infosys were chosen from where 152 employees were randomly contacted for eliciting the responses regarding research. Simple random sampling was used all through this study. Primary responses were secured through the circulation of questionnaire among the target respondents while secondary responses were extracted from vaious open sources like highly impacted journals, previous research dissertations, theses, and Magazines.

Corporate Social Responsibility is gaining momentum throughout the world in general and developing countries in particular and has risen at athe top of the agenda of policymakers, managers, social activists and academicians. Business corporation arae depending on society for their required imputs factos viz., human, financial and natural resources etc. After completing the transformation process with the procured imputs, corporations are inolving in the excnange practice with the society through sales. CSR is a concept that suggests that commercial corporations have a duty of care to all of their stakeholders in all aspects of their business operations. CSR argue that enterprises should be obliged to make decisions based not only on finanical/economic factors but also on the social environmental and other consequences of their activities.
Key Words: Owners and shareholders, employees, customers, creditors and suppliers, general public and government.

Human resource management is an inevitable part of an organisation resource. This is because, manpower is those resource through which management wants to direct and contrl all other resources like materials, machnie, money and others. It is conceptualised as a process that occurs in works place settings and designed to facilitate individual and group learning in the context of job work and careers.
Human resource development focuses on organisational learning, change and development. It is the process of planning and directing the application, development and utilisation of human resources in employment. It is concerned with people at work and their relationship with the enterprise. It functions with procuremente, development, compensations, integration and maintenance of the personnel in an organisation for the purpose of contributing towards the accomplishment of organisations major goals and objectives.
Key Words: CEO, Human Resource Management.

Satisfaction is the most important thing in our life. The person, who is satisfied with his / her life, is a successful person. Positive attitudes of employees towards the whole business environment as a result their experiences of work environment are called job satisfaction. The study was carried out by an aim to study about the job satisfaction of faculty memebers in self financing colleges in Thirupathur District. In this study the researcher has used the multi sampling techniques to collect the relevant data and the sample size is 120 respondents. The study found that the working condition and job security are the two main factors of faculty members having job satisfaction is self financing colleges and also the salary increments are the least influencing factors of job satisfaction. the satisfied faculty members are showing good performance in college.
Keywords: Education, Job satisfaction of faculty members, working condition etc.,

Customer satisfaction is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.
Key Words: Millets, Pre-Consumption, Post Consumption, ANOVA

There are several challenges involved in marketing of agricultural produce and agricultural marketing is suffering from various defects. Government is taking several initiatives to solve the problems of agricultural marketing.This paper discusses about the various varieties cultivated in different states and challenges involved in marketing of agricultural produce.

CSR is the contributions made by corporates to give something back to the society. Corporate Social Responsibility which has largely been voluntary contributions by corporate, has now been made mandatory under the law. CSR is the continuing commitment by business to achieve commercial success in ways that honor ethical values, address legal issues and contribute to economic development while improving the quality of the workforce and their families as well as the local community and society at large. The idea of corporate social responsibility is not new to the business world. In recent years, CSR has become an important issue at global level. It is a type of self-regulation in which business hold themselves accountable for their corporate activities and try to make a positive impact in a society as a whole. The purpose of this paper is to study the activities carried out by Canara Banks with regards to Corporate Social Responsibility (CSR). This study is conducted based on the annual reports of the Canara Bank.

The Growth of Overall economic and global markets has a role to play in transferring the modern banking scenario. E-Banking or Electronic Banking is a major innovation in the field of Banking. .Banking is now no longer confined to the branches where one has to approach the branch in person, to withdraw cash or deposit a cheque or request a statement of accounts. This research paper will introduce you to e-banking giving the meaning, functions, types, advantages and challenges in adoption of e-banking. It also aims at suggesting some ways for making e-banking successful in the developing country like India.

Banks are playing an important role in the economic development of the country.Today,E-Banking takes off in various forms such as smart banking, touch banking, 360-degree banking, innovative banking virtual banking and 24 x 7 banking.

Market efficiency refers to the degree to which stock prices and other securities prices reflect all available relevant information. Market efficiency was developed in 1970 by economist Eugene Fama, whose theory of efficient market hypothesis (EMH) stated it is not possible for an investor to outperform the market because all available information is ready built into all stock prices.

Electronic banking services have revolutionized the way people conduct financial transactions.
The aim of this study is to compare the electronic banking services provided by public sector and
private sector banks in India. The research methodology used in this study is a mixed-method
approach, which includes both quantitative and qualitative data analysis. The data was collected
through a survey questionnaire from 200 respondents, who have used electronic banking services from both public sector and private sector banks. The study found that private sector banks have a better overall electronic banking service offering than public sector banks. However, public sector banks are making significant efforts to improve their electronic banking services

Electronic banking also known as online banking, internet banking or virtual banking, is an
electronic payment system that enables customers of a bank or other financial institution to conduct a
range of financial transactions through the financial institution’s website or the mobile application
designed by the bank exclusively for their bank customers. The banking industry is expected to be a
leading player in e-business. In Today’s scenario role of e-banking is inevitable. Without e-banking,
no banks can perform their banking activities. E-banking is the application of electronic means in
interaction between bankers and customer, and bankers and business, as well as in internal banking
operations, to simplify and progress the banking services. Both Public Sector and Private Sector
Banks in India have adopted Information and Communication Technology (ICT) as a means of
improving the quality of e-banking services. E-Banking services bring lot of convenience, customer
centricity, augmented service quality and cost effectiveness. E-banking includes the systems that
enable financial institution customers, individuals or businesses, to access accounts, transact
business, or obtain formation on financial products and services through a public or private network,
including the Internet. Hence, Electronic Banking refers to performing the banking transactions by
the customers round the clock through Electronic media. This study examines the customer
satisfaction on the Electronic Banking Services of Public and Private Sector Banks in India. The
objective of the study is to analyse, how much e-banking is used in Public and Private Sector Banks
in India.

Quality of work life is all about the conducive and congenial environment created at the work place as it is one of the main reasons
for better performance and productivity. Only when the right ambience is provided to the employees they will be able to deliver their goods
effectively and efficiently. Quality of Work Life (QWL) thus denotes all the organisational inputs which aim at the employees‘ satisfaction
and enhancing organisational effectiveness. The basic purpose is to develop jobs and working conditions that are excellent for employees
as well as economic health of organisation. It refers to the level of satisfaction, motivation, commitment and involvements an individual
experience with respect to their line at the work. The quality of work life is the degree of excellence brought about work and working
conditions that contribute to the overall satisfaction and performance primarily at individual level and finally at organisational level.
Key Words: QWL, BHEL, KMO, AGFA and GFA

Growth Strategies for Business Development in India

In this study, researcher has exhibited the Impact of Women Film Celebrity endorsement in Media Advertisements on Customer Brand Perception and Purchase Intention. Today Advertisement through various media shakes the heart of commoners. Media Advertisement through Women Film Celebrities stimulates the purchase intentions and People get to know the availability of products. Many popular advertisements send the messages in one way or the other thereby promoting the new brands and existing brands. In this research paper, Exploratory Research Design was used by the researcher. Researcher has selected 174 respondents from around Chennai City. This includes Old Washermenpet, Chepauk, Madhavaram and Tambaram. Sample size was allocated in proportion to size of population in the selected areas. Responses were gathered from all the 174 participants in and around Chennai City.

Stress Management is primarily a best to keep the stress of employees under control. One should know how to control stress at work place and in the family. Stress arises due to a number of factors such as work pressure, long duration of work, gender discrimination, sexual harassment, family issues, lack of monetary benefits at the work site etc. In this studypollster has examined two important elements such as managing stress and disturbances to employees due to stress. Work performance also is badly hit due to failure to address the stress related problems. This study has brought both unique data and data of the public domain. Primary Sources of Information has been obtained from employees at IT companies. The well-structured questionnaire regarding the field of the study was circulated among 150 employees thereby data were collected. The data of community domain were obtained in the form of tome, research writing, manuscript being published periodically and etc. Explorative Research Design has been adopted in the study. Purposive Sampling Technique was used and total sample size is 150 IT Employees from selected IT Companies in Chennai City such as Cognizant, TCS and Infosys.

Self-Service Technology is an improved technology that enables the customers to make easy payment of electricity bills via various means namely net banking, G-pay, Phonepe, Paytm, and so on. This method of payment increases dependency among users. The content of users remains intact. Self-Service Technology (SST) causes more comfort as it renounces users from paying
electricity bills in offline mode. In this research article, the researchers’ analyses the mediating effect of trust between actual usage of SST and user Satisfaction of SST through collecting primary data from 300 users in Chennai city. Findings, suggestions are made based on data analysis by using SPSS and AMOS.

Consumers in olden days kept using traditional system of banking. As years passed by, Technology revolutionized the entire world and it did not spare the banking industry. Technology is used for offering or delivering banking services to the loyal customers and consumers. Main purpose of using technology is to cause enormous benefits to the consumers. Bankers use the technology to make the consumers keep upto date in terms of banking services[1-2]. Though Technical Snarls decreases the performance of Mobile Banking, Users of Mobile Banking have started marginally increasing and Consumer Behaviour changes over time when they come to use mobile banking. In this study, totally 152 respondents are surveyed and results are arrived at according to that. Empirical Research Design was used by the researcher.

Self-Help Groups (SHGs) are informal associations of people who choose to come together to find ways to improve their living conditions. It can be defined as self governed , peer controlled information group of people with similar socio-economic background and having a desire to collectively perform common purpose.

E-banking is the system that provides the facility to the customer to conduct the financial and non-financial transactions from his net banking account. The user can transfer funds from his account to other accounts of the same bank/different bank using a website or an online application. The customer uses a resource and a medium to conduct financial transactions. The resource that a customer uses might be an electronic device like a computer, a laptop, or a mobile phone. The internet is the medium that makes the technology possible. The facility of internet banking is provided through banks and the customer must be an account holder with any bank to get the facility available for him/her.

Mobile banking is a service provided by a bank or other financial institution that allows its customers to conduct financial transactions remotely using a mobile device such as a smartphone or tablet.

Competency Mapping is a process to identify key competencies for an organization and/or a job and incorporating those competencies throughout the various processes (i.e. job evaluation, training, recruitment) of the organization.

Quality of work life refers to the level of satisfaction, motivation, involvement and commitment individuals experience with respect to their lives at work. It is the degree to which individuals are able to satisfy their important personal needs while employed by the firm.

Quality of work life refers to the level of satisfaction, motivation, involvement and commitment individuals experience with respect to their lives at work. It is the degree to which individuals are able to satisfy their important personal needs while employed by the firm.

Customer Perception is a marketing concept that tells us what customers think about a brand or a company or its offerings. It can be positive or negative feelings, perceptions, inhibitions, predispositions, expectations or experiences that a customer has.

Training and Development is a subsystem of an organization which emphasize on the improvement of the performance of individuals and groups. Training is an educational process which involves the sharpening of skills, concepts, changing of attitude and gaining more knowledge to enhance the performance of the employees. Good & efficient training of employees helps in their skills & knowledge development, which eventually helps a company improve.

E-banking is an umbrella term for the process by which customer may perform banking transactions electronically without visiting financial institution. Compared with traditional channels of offering banking services through physical branches, e-banking uses the Internet to deliver traditional banking services to their customers, such as of opening accounts, transferring funds, and electronic bill payment.

Every director shall at the first meeting of the Board in which he participates as a director and thereafter at the first meeting of the Board in every financial year or whenever there is any change in the disclosures already made, then at the first Board meeting held after such change, disclose his concern or interest in any company or companies or bodies corporate, firms, or other association of individuals which shall include the shareholding, in such manner as may be prescribed.

Human Resource Management (HRM) is the term used to describe formal systems devised for the management of people within an organization. The responsibilities of a human resource manager fall into three major areas: staffing, employee compensation and benefits, and defining/designing work.

In the equity market, investors bid for stocks by offering a certain price, and sellers ask for a specific price. When these two prices match, a sale occurs. Often, there are many investors bidding on the same stock. ... Companies sell stocks in order to get capital to grow their businesses.

Digital payments are technically defined as any payments made using digital instruments. In digital payment, the payer and the payee, both use electronic modes to send and receive money. No hard cash is used.

Holistic education is rooted in experiential learning and centers education on the relationships that people create with each other. These relationships form the core of the educational environment. Holistic education is considered a form of alternative learning because of its emphasis on creating a different learning environment from what is typically practiced.

Employer Employee Relation refer to the relationship shared among the employees in an organization. It is an art which effectively monitors and manages the relation between individuals either of the same team or from different teams. The employees must be comfortable with each other for a healthy environment at work.Oct 4, 2018

Double taxation is a tax principle referring to income taxes paid twice on the same source of income. It can occur when income is taxed at both the corporate level and personal level. Double taxation also occurs in international trade or investment when the same income is taxed in two different countries.

A credit card is a thin rectangular plastic card issued by financial institutions, which lets you to borrow funds from a pre-approved limit to pay for your purchases. Users can swipe the credit card to make a payment or use it for online transactions.

Consumer-switching behavior refers to customers abandoning a product or service in favor of a competitor's.

Training and Development is one of the main functions of the human resource management department. Training refers to a systematic setup where employees are instructed and taught matters of technical knowledge related to their jobs. It focuses on teaching employees how to use particular machines or how to do specific tasks to increase efficiency.

Microfinance is a type of banking service that is provided to unemployed or low-income
individuals or groups who would otherwise have no other means of gaining financial services. Micro
finance through Self Help Group (SHG) has been recognized internationally as the modern tool to
combat poverty and for rural development. Micro finance and SHGs are effective in reducing poverty,
empowering women and creating awareness which finally results in sustainable development of the
nation. The main aim of microfinance is to empower women. In this paper the role played by
Microfinance in women’s empowerment are considered into three dimensions namely psychological,
social and economical. The objectives of the study is i) to understand the performance of SHG’s in
Pondicherry region, ii) to analyze the freedom women members get in SHG’s, iii) to study the
problems women members face in SHG’s, iv) to analyze the empowerment of the women
psychologically, economically and socially and v) to offer suggestions for the betterment of women’s
empowerment in SHG’s. The study is undertaken in rural areas of Pondicherry region. Both primary
and secondary data’s are used. Primary data is enumerated from a field survey in the study region.
Secondary data is collected from NGOs’ reports and other documents. The researcher has used
percentage method, simple correlation coefficient, paired t test and cross tabulation for analysis
purpose. Analysis showed that there is a gradual increase in the all the three factors among rural
women’s. From the interaction among the respondents it is noticed that some members are expecting
the NGO to come up with more training sessions in income generating activities. All they need is a
way to develop their skills and talents by participating in various training programs. There is a definite
improvement in psychological well being and social empowerment among rural women as a result of
participating in micro finance through SHG program.

This paper throws light on examining the factors impacting mobile banking adoption and aims
at forming a model describing consumer behaviour patterns. Thus it also evaluates the applicability of
model in this context. In consequence, Researchers are able to state what are the drivers and inhibitors of using banking services via wireless delivery channel. A quantitative survey sheds more light on this researched issue. The data was collected in Chennai City and Consumers of Mobile Banking Services were interviewed and thus prepared the research article and total sample size is 253 respondents.

The study was aimed to explore the impact of leadership on employee achievement in selected
IT in Chennai. This study was conducted in view of five factors of impact of leadership, i.e. coaching,
training and development, enhanced job satisfaction, greater engagement, and improvement, and
another four factors on employees achievements such as esteem, commitment, team work, and
motivational factors in the organization, The five variables on impact of leadership are collectively
accountable for a synergic effect and increase the overall employee achievement. Therefore, the study is imperative as the researcher likes to exhibit factors equally contribute for employee’s achievement in the organization. The researcher selected 80 employees as his sample from four major IT companies in Chennai city. To facilitate data collection, well structured questionnaire were developed and circulated among the employees in selected IT companies in Chennai city.

The capital market is used as a main vehicle to mobilize funds for the economic growth of the
country. It performs crucial functions like the conversion of savings of the households and institutions
into investment, creation of financial assets and development of asset-related products. A well
functioning securities market is conducive to the sustained economic growth of any country in the
world.

Consumers in olden days kept using traditional system of banking. As years passed by, Technology
revolutionized the entire world and it did not spare the banking industry. Technology is used for
offering or delivering banking services to the loyal customers and consumers. Main purpose of using
technology is to cause enormous benefits to the consumers. Bankers use the technology to make the
consumers keep upto date in terms of banking services. Though Technical Snarls decreases the
performance of Mobile Banking, Users of Mobile Banking have started marginally increasing and
Consumer Behaviour changes over time when they come to use mobile banking. In this study, totally
152 respondents are surveyed and results are arrived at according to that. Empirical Research Design was used by the researcher.

This study gains momentum as it compares the effectiveness of online and offline training. IT
companies in Chennai City adopt to both offline and online training. Some employees feel satisfied
with offline training while other feel satisfied with online training. In this study, convenient sampling
has been used for this study as the selection of sample has been done conveniently. Sample size for
this study is 150 who are the employees of different companies in Chennai City. Those 150
employees are working for various IT companies across Chennai city. These companies include
HCL, Accenture India and Infosys. 50 employees are selected from each of these companies for the
study. Researcher has collected data from both sources namely primary data and secondary data.
Primary data have been collected by way of Circulation of well structure questionnaire while
secondary data were constructed by referring to various viable sources such as newspaper,
magazines, articles and respective websites. Results were drawn based on the outcome of statistical
analysis.

FDI policy vis-à-vis other major emerging market economies (EMEs) reveals that though India’s approach towards foreign investment has been relatively conservative to begin with, it progressively started catching up with the more liberalised policy stance of other EMEs from the early 1990s onwards, inter alia in terms of wider access to different sectors of the economy, ease of starting business, repatriation of dividend and profits and relaxations regarding norms for owning equity. This progressive liberalisation, coupled with considerable improvement in terms of macroeconomic fundamentals, reflected in growing size of FDI flows to the country that increased nearly 5 fold during first decade of the present millennium.

The commerce and management education community has grown substantially and now represents a diverse set of perspectives. Deans, directors of business schools, students, business advisory councils, administrative staff, and recruiters of graduates are all involved in shaping the future of management education in India . Each group will find areas of interest in this scenario.

Self-Help Groups (SHGs) are informal associations of people who choose to come together to find ways to improve their living conditions. It can be defined as self governed , peer controlled information group of people with similar socio-economic background and having a desire to collectively perform common purpose.

Financial Management encompasses the important aspects related to company's appreciation of capital by means of possible sources.

This book enlightens important aspects in connection with filing of tax returns and it inculcates the students of computation of taxable salary, house property etc.

The book titled Financial Accounting covers the crucial parts of Journal Entry, Ledger Accounts, Trial Balance and Preparation of Final Accounts apart from highlighting other important aspects.

Traditional investment analysis, when applied to securities, emphasizes
the projection of prices and dividends. That is, the potential price of a firm’s
common stock and the future dividend stream are forecasted, then discounted
back to the present. This intrinsic value is then compared with the security’s
current market price. If the current market price is below the intrinsic value, a
purchase is recommended, and if vice versa is the case sale is recommended. Portfolios are combinations of assets. In this text, portfolios consist of
collections of securities. Traditional portfolio planning emphasizes on the
character and the risk bearing capacity of the investor. For example, a young,
aggressive, single adult would be advised to buy stocks in newer, dynamic,
rapidly growing firms. A retired widow would be advised to purchase stocks and
bonds in old-line, established, stable firms, such as utilities.

Computer is a device that transforms data into meaningful information. Data can be anything like marks obtained by you in various subjects. It can also be name, age, sex, weight, height, etc. of all the students in a class. Computer can also be defined in terms of functions it can perform. A computer can i) accept data, ii) store data, iii) process data as desired, and iv) retrieve the stored data as and when required and v) print the result in desired format. The major characteristics of a computer are high speed, accuracy, diligence, versatility and storage.

Research methodology is the specific procedures or techniques used to identify, select, process, and analyze information about a topic. In a research paper, the methodology section allows the reader to critically evaluate a study's overall validity and reliability.

Legal system refers to a procedure or process for interpreting and enforcing the law. It elaborates the rights and responsibilities in a variety of ways. Three major legal systems of the world consist of civil law, common law and religious law.

Entrepreneurship is the process of designing, launching and running a new business, which is often initially a small business. The people who create these businesses are called entrepreneurs.

Self-Help Groups (SHGs) are informal associations of people who choose to come together to find ways to improve their living conditions. It can be defined as self governed , peer controlled information group of people with similar socio-economic background and having a desire to collectively perform common purpose

Performance management (PM) is a process of ensuring that set of activities and outputs meets an organization's goals in an effective and efficient manner. Performance management can focus on the performance of an organization, a department, an employee, or the processes in place to manage particular tasks.

Management accounting also is known as managerial accounting and can be defined as a process of providing financial information and resources to the managers in decision making. Management accounting is only used by the internal team of the organization, and this is the only thing which makes it different from financial accounting. In this process, financial information and reports such as invoice, financial balance statement is shared by finance administration with the management team of the company. Objective of management accounting is to use this statistical data and take a better and accurate decision, controlling the enterprise, business activities, and development.

E-business is short for “electronic business.” As an overarching term, it refers to any method of utilizing digital information and communication technologies to support or streamline business processes – from preparation to implementation. However, it can also refer more specifically to the business processes of online stores or other internet-based companies.

Business communication is the process of sharing information between people within and outside a company. Effective business communication is how employees and management interact to reach organizational goals. Its purpose is to improve organizational practices and reduce errors

Massive open online courses (MOOC) are online platform designed a numerous courses with
flexible, self directed online courses. MOOC courses are modern teaching method. After Covid-19
Pandemic Learners are effectively interested to learn through modern teaching method. This research article aims to identify the challenges and implications of learners through MOOC.The study is based on comprehensive study. The result suggest that the MOOC platform need to address the challenges for learners Motivation, Enrolment, Internal Assessment Method,Intimation,Liveclasses, Feedback and high quality education. The study highlights the challenges and implications of learners through MOOC courses to overcome challenges and MOOC courses implications. So the learners can beneficial with high quality education.

In today's environment, no organization can perform at peak levels unless each employee is committed to the organizational objectives. Committed employees are increasingly becoming a valued assets in the organization since employee commitment plays a major part in the growth of the organizations performance. In the present day environment, every organization wants to increase its performance to effectively face the market forces. Employee commitment helps the organization in this objective.

The concept of entrepreneurial development involves equipping a person with the required information and knowledge used for enterprise building and polishing his entrepreneurial skills. In these days, entrepreneurial development programmes are treated as an important tool of industrialisation, and a solution of unemployment problem of India. In the present paper an attempt has been made to study the entrepreneurship development (ED) process in India and the role of entrepreneurship development programme in the economic growth of a nation. The data used for the purpose of study are mainly from secondary source website,books, periodical, magazines and stake holders in the field.

Leather is one of the most widely traded commodities globally. The growth in demand for leather is driven by the fashion industry, especially footwear. Apart from this, furniture and interior design industries, as well as the automotive industry also demand leather. The leather industry has a place of prominence in the Indian economy due to substantial export earnings and growth. Tamil Nadu is popular for leather and leather products. Leather manufactures by the members of Association has a good reputation and attract many buyers from all over the world. The major markets are USA, UK, Italy, France, Germany and other European Countries. Sadly these industries are facing various problems from the process of production to export. The researcher likes to focus on Performance of Leather Industries in Vellore District and on-going problems and suitable remedies for the problems to suggest for the industry.

The employment trend among high school, higher secondary school and
college students has been escalating continuously in the last decade. Some
people mark the economical reasons as the main factor for this trend of student
employment. With an amplified number of students involving part-time jobs
outside the campus, its impact on students’ academic performance has been a part
of many pieces of research. The kind of issues such as the amount of time worked,
whether the student‘s job is relevant to the majors, and the workload of the students,
etc. have been discussed and scrutinized to view the connection between taking a
part-time job and academic achievements. Primary data have been used for study
using a questionnaire. To put it simply and ensure the understandability of the
readers, the researchers have limited the analysis only to the ’simple percentile’
and chi-square test. The study has accomplished with the sixty samples drawn by
the convenience cum accidental sampling method. The outcomes emphasize the
gaps and the possible actions for their betterment

This research article talks about relationship of mentors with mentees and
suggests for better implementation of the concept and to realise more effectiveness
in it. Primary data has been used for the purpose of study using a questionnaire.
To be simpler and more logical for even layman, the researchers have restricted the
analysis only to ‘simple percentile’. The study is completed with the thirty samples
drawn by convenience sampling technique. The results highlight on the lacuna and
the probable measures for its improvement.

Entrepreneurs convert ideas into economic opportunities through innovations
which are considered to be a major source of competitiveness in an increasingly
globalizing world economy. Young people run businesses that operate in highly
competitive industries with low barriers to entry, it is perhaps unsurprising that
many businesses run by young people do not necessarily grow, survive or provide
sustainable incomes to study about the various demographic variables influence the
attitude of young entrepreneurs. Descriptive research design helped the researcher
to understand the sample design, data collection design, data processing and
data analysis using different statistical tools like, percentage, one way ANOVA
(Analysis of variance), Chi - square test, factor analysis. It is concluded that
there is no significant relationship between the family monthly income and age of
group and attitude of the young entrepreneurs. There is a significance relationship
between the family background and attitude of the young entrepreneurs.

In today`s environment no organisation, can perform at peak levels unless each employee is committed to the organisational objectives. committed employees are increasingly becoming a valued assets in the organisation since employee commitment plays a major part in the growth of the organisation performance. In the present-day environment, every organisation wants to increase its performance to effectively face the market forces. Employee Commitment helps the organisation in this objectives

There will surely be employee effectiveness if there is a goal organisational climate irrespective of the industry. The leather industry known for its contribution of leather and leather-based products, is a considerable member of leather industrial units, contributing considerably to the GDP of our country. An effective employee contributes to productivity and employee effectiveness is purely based on the working climate. Therefore, employee effectiveness and organisational climate are related. This holds ture in every industry and the leather industry is not an exception. Hence, a humble attempt has been made by the researchers to relate these two factors in the context of the leather industry. By using self-structured questionnaires, primary data has been collected from 200 employees working in leather industrial units in Tirupattur District. With the help of SPSS, the required analysis has been carried out and results are interpreted. The finding of the study reveals a complex relationship between demographic factors and employee effectiveness, with certain factors positively contributing while others show negative effects. A positive correlation between organisational climate and employee effectiveness is established, highlighting the critical role of a conducive work environment in achieving organisational goals. The study�s findings provide valuable insights for the leather industry and similar sectors globally, serving as a foundation for implementing strategies to enhance organisational climate and, consequently, employee effectiveness. The research contributes to the ongoing discourse on the intersection of organisational dynamics and employee well-being in the context of a rapidly changing global business environment.

In today�s ever-changing business environment, organizations face many challenges, which highlight the importance of a deep understanding of employee attitudes and experiences. This study focuses on the leather industry, an important contributor to the Indian economic landscape, intending to gain a deeper understanding of the complex interaction between organizational climate and employee commitment. The main objective is to discern how demographic variables influence organizational climate and employee commitment, especially in the Ambur town of Tirupattur district. Using convenience techniques, the study integrates primary data obtained through surveys. The sample size is 120 employees of tannery units. Two powerful tools, the Organizational Climate Questionnaire (OCQ) and the Organizational Commitment Questionnaire (OCQ), are used to assess employee awareness and engagement. Statistical analysis, including regression and correlation, was performed using SPSS version 27 to gain meaningful insights from the collected data. The findings suggest that while demographic factors collectively contribute to variations in both organizational climate and employee commitment, there is no significant relationship between these factors and organizational climate. Additionally, the research highlights a strong positive correlation between organizational climate and employee commitment, emphasizing the importance of a positive work environment in fostering dedication and loyalty. The study concludes that organizations in the leather industry need to focus on enhancing the organizational climate to positively impact employee commitment

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